Question 1:
Who Created and Built Your Website?

Your Answer: A
An outside professional website developer

Analysis: Great, this is a good first step. But having a professional design your website is one thing, having it done right is quite another. I have noticed over the years that many website designers are better at making your site look good than they are making it function properly. For example, a visitor should never be more than 1 or 2 "clicks" away from ordering or giving your their contact information.

Question 1:
Who Created and Built Your Website?

Your Answer: B
The company webmaster

Analysis: Great, this is a good first step. But having an in-house webmaster who also does customer service, operations and various other tasks might mean your website is not getting the attention it needs to be as effective as it can be. I have noticed over the years that many in-house website designers are self taught technical people and not necessarily familiar with the front end design or marketing aspects of website creation. For example, a visitor should never be more than 1 or 2 "clicks" away from ordering or giving your their contact information.

Question 1:
Who Created and Built Your Website?

Your Answer: C
A friend or family member, i.e.; - son, daughter, nephew, etc.

Analysis: Your website is sometimes the first contact a prospect has with your business. Whoever designed your website should understand who your target market is, what their needs are and why they are coming to your site. Does your friend or family member really know and understand this?

Question 2:
When was the last time you added any new content to your site like articles, pictures, etc?

Your Answer: A
Within the last week

Analysis: Way to go. Search engines love fresh content. The more "stuff" you add the more search engine spiders come back and the higher your page will rank making it easier for prospects to find you.

Question 2:
When was the last time you added any new content to your site like articles, pictures, etc?

Your Answer: B
Within the last month

Analysis: Search engines love fresh content. The more "stuff" you add and the more often, the more search engine spiders come back and the higher your page will rank making it easier for prospects to find you. You should be adding something new at least weekly.

Question 2:
When was the last time you added any new content to your site like articles, pictures, etc?

Your Answer: C
Over 6 months ago

Analysis: Search engines love fresh content. The more "stuff" you add the more search engine spiders come back and the higher your page will rank making it easier for prospects to find you. It sounds like you have a "static" website - maybe you are using your website as an online "brochure". You need to find a way to add relevant content like videos, articles, blog posts, etc.

Question 3:
Do you have any audio or video on your site now?

Your Answer: A
Yes.

Analysis: Great. I have seen video show up on page one in a matter of hours! Google owns YouTube + Google Loves YouTube = You Need to add Video

Question 3:
Do you have any audio or video on your site now?

Your Answer: B
No

Analysis: You need to add video to your website. I have seen video show up on page one in a matter of hours! Google owns YouTube + Google Loves YouTube = You Need to add Video

Question 4:
Do you know exactly how many visitors you get a month to your website now?

Your Answer: A
Yes

Analysis: Congrats! Hopefully you are checking this information regularly. But it's one thing to check it's quite another to analyze, test and make changes to your website according to what the stats tell you. Are you doing that too?

Question 4:
Do you know exactly how many visitors you get a month to your website now?

Your Answer: B
No

Analysis: You can't improve your website without knowing as much information about who, what, when where and why people come to your website. You need to check this information regularly. But it's one thing to check it's quite another to analyze, test and make changes to your website according to what the stats tell you. Are you doing that too?

Question 5:
Do you know the exact "keywords" visitors are typing into Google to find your website?

Your Answer: A
Yes

Analysis: Congrats! Hopefully you are checking this information regularly. But it's one thing to check it's quite another to analyze, test and make changes to your website according to what the stats tell you. Are you doing that too?

Question 5:
Do you know the exact "keywords" visitors are typing into Google to find your website?

Your Answer: B
No

Analysis: Without knowing this information your website is working twice as hard for half the results! A keyword analysis is very important and should be done regularly.

Question 6:
Do you an automated method of capturing visitor contact information (name and e-mail address) and an automated and systemized way of following up with these prospects?

Your Answer: A
Yes

Analysis: Terrific! Let me clarify one point though. Having a sentence that says "subscribe to our newsletter" is better than nothing, but is too passive in nature. What you need is a compelling "call to action" using a "give to get" strategy.

Question 6:
Do you an automated method of capturing visitor contact information (name and e-mail address) and an automated and systemized way of following up with these prospects?

Your Answer: B
No

Analysis: You can't market to someone you don't know. What good does it do to spend money to get people to your website if you have no way of capturing their contact info. And, let me clarify one point though. Having a sentence that says "subscribe to our newsletter" is better than nothing, but is too passive in nature. What you need is a compelling "call to action" using a "give to get" strategy.

Question 7:
What Strategies Are You Using Now to Drive Traffic to Your Website?

Your Answer: A
TV, radio and/or newspaper

Analysis: This is good, but I hope you are doing more.

Question 7:
What Strategies Are You Using Now to Drive Traffic to Your Website?

Your Answer: B
Pay per click advertising

Analysis: This is good, but can be costly if you don't take the time to analyze your click through rations and conversion rates. Are you doing that now? Are you split testing your ads? Are you creating and using have specific landing pages?

Question 7:
What Strategies Are You Using Now to Drive Traffic to Your Website?

Your Answer: C
Social networking websites like Facebook and Twitter

Analysis: Social media websites like Twitter, Facebook, LinkedIn, YouTube, Digg and Squidoo among others are great ways of driving more traffic and getting backlinks.

Question 8:
Do You Know How Well Your Website Converts Visitors Into Prospects?

Your Answer: A
Yes
 

Analysis: Great! But driving traffic is a lot easier than converting traffic into prospects or even paying customers. You need to be using specific analytic software to help you analyze this. Are you doing that now? Have you made any changes based on the stats?

Question 8:
Do You Know How Well Your Website Converts Visitors Into Prospects?

Your Answer: B
No
 

Analysis: Driving traffic is a lot easier than converting traffic into prospects or even paying customers. You need to be using specific analytic software to help you analyze this. Are you doing that now? Have you made any changes based on the stats?

Question 9:
Have You Ever Done Any Search Engine Marketing (SEM) or Search Engine Optimization (SEO)?

Your Answer: A
Yes
 

Analysis: Good job! But there are actually 2 different types of SEO or search engine optimization. There is on site/on page and off site. On site SEO refers to making changes to the html code to include meta tags, titles and descriptions so that the search engines can see how relevant your site is to a specific search. Off site search engine marketing refers to developing strategies to get the search engines and prospects to find you using specific Internet marketing methods.

Question 9:
Have You Ever Done Any Search Engine Marketing (SEM) or Search Engine Optimization (SEO)?

Your Answer: B
No
 

Analysis: There are actually 2 different types of SEO or search engine optimization. There is on site/on page and off site. On site SEO refers to making changes to the html code to include meta tags, titles and descriptions so that the search engines can see how relevant your site is to a specific search. Off site search engine marketing refers to developing strategies to get the search engines and prospects to find you using specific Internet marketing methods.

Question 9:
Have You Ever Done Any Search Engine Marketing (SEM) or Search Engine Optimization (SEO)?

Your Answer: C
What's that?
 

Analysis: There are actually 2 different types of SEO or search engine optimization. There is on site/on page and off site. On site SEO refers to making changes to the html code to include meta tags, titles and descriptions so that the search engines can see how relevant your site is to a specific search. Off site search engine marketing refers to developing strategies to get the search engines and prospects to find you using specific Internet marketing methods.

Question 10:
Are Your Looking For New Ways to Drive More Traffic, Generate More Leads, Convert More Visitors Into Buyers and Increase Sales?

Your Answer: A
Yes
 

Analysis: Thanks for taking this analysis, I hope it was helpful.

Do you realize that in most instances, your website is the first contact a potential client has with you or your company. It is your silent salesman. And just like a first time face-to-face meeting, you never get a second chance to make a first impression. Said another way – your website must WOW visitors and must make them want to learn more, or even better make a direct contact.

When I do a Website Makeover Analysis for you, I go through and do a thorough analysis of our current website. I look analyze both the front end (what your website visitors see) and the "backend" (or the html coding - what the search engines see) and then provide specific strategies that you can either do yourself or give to your webmaster to do.

The typical plan ranges between 40 - 60 pages long and takes about a week to complete. This analysis is for websites with 10 pages or less. Sites with more than 10 pages are extra. Once I have completed the plan, I will e-mail you a PDF copy and schedule a one-hour online meeting to review the entire website makeover.

We do this using "Go To Meeting". This let's you sign on and view whatever is on my computer screen. I will walk you through the analysis page by page and answer any questions you may have.

Here are Just a Few things That You Get With Your Website Makeover and SEO Analysis:

* An overall website critique with specific suggestions for improvement in the areas of visual appeal, layout, text readability, download time, etc

* Navigation review and ease of use

* Onsite optimization analysis including meta tags, titles, keywords, images and descriptions

* Traffic analysis - where your traffic is coming from and how they found you

* Inbound link review

* How you compare to your top 3 competitors in terms of traffic, links and keywords

* Strategies to obtain more inbound links using social media websites, blogs and video

* Incorporate audio and video on your site

* What important pages you might be missing

* Call to action strategies

* Unique and FREE ways to improve your visitor experience, get them to stay longer and get them to return more often

The Specific Strategies and Recommendations That I Will Give You Can be Used to Grow Your Business by Helping You:

+ Capture more leads

+ Improve and provide easier navigation for visitors

+Achieve better on-page/site search engine optimization, SEO

+ Improve search engine marketing

+ Enhance your company image

+ Appeal more to your target market

+ Enhance and automate follow-up marketing

+ Increase your referrals

+ Better integrate social media marketing

+ Make your site become more viral

+ Incorporate your company’s unique selling proposition

+ Make your site get searched by search engine “spiders” more often

Interested in your own personalized website makeover analysis? To learn more go to: http://www.WebsiteMakeoverASAP.com or feel free to contact me at David@StreetSmartSalesAndMarketing.com  or 858-442-3131

Question 10:
Are Your Looking For New Ways to Drive More Traffic, Generate More Leads, Convert More Visitors Into Buyers and Increase Sales?

Your Answer: B
No
 

Analysis: Thanks for taking this analysis, I hope it was helpful.

Do you realize that in most instances, your website is the first contact a potential client has with you or your company. It is your silent salesman. And just like a first time face-to-face meeting, you never get a second chance to make a first impression. Said another way – your website must WOW visitors and must make them want to learn more, or even better make a direct contact.

When I do a Website Makeover Analysis for you, I go through and do a thorough analysis of our current website. I look analyze both the front end (what your website visitors see) and the "backend" (or the html coding - what the search engines see) and then provide specific strategies that you can either do yourself or give to your webmaster to do.

The typical plan ranges between 40 - 60 pages long and takes about a week to complete. This analysis is for websites with 10 pages or less. Sites with more than 10 pages are extra. Once I have completed the plan, I will e-mail you a PDF copy and schedule a one-hour online meeting to review the entire website makeover.

We do this using "Go To Meeting". This let's you sign on and view whatever is on my computer screen. I will walk you through the analysis page by page and answer any questions you may have.

Here are Just a Few things That You Get With Your Website Makeover and SEO Analysis:

* An overall website critique with specific suggestions for improvement in the areas of visual appeal, layout, text readability, download time, etc

* Navigation review and ease of use

* Onsite optimization analysis including meta tags, titles, keywords, images and descriptions

* Traffic analysis - where your traffic is coming from and how they found you

* Inbound link review

* How you compare to your top 3 competitors in terms of traffic, links and keywords

* Strategies to obtain more inbound links using social media websites, blogs and video

* Incorporate audio and video on your site

* What important pages you might be missing

* Call to action strategies

* Unique and FREE ways to improve your visitor experience, get them to stay longer and get them to return more often

The Specific Strategies and Recommendations That I Will Give You Can be Used to Grow Your Business by Helping You:

+ Capture more leads

+ Improve and provide easier navigation for visitors

+Achieve better on-page/site search engine optimization, SEO

+ Improve search engine marketing

+ Enhance your company image

+ Appeal more to your target market

+ Enhance and automate follow-up marketing

+ Increase your referrals

+ Better integrate social media marketing

+ Make your site become more viral

+ Incorporate your company’s unique selling proposition

+ Make your site get searched by search engine “spiders” more often

To learn more go to: http://www.WebsiteMakeoverASAP.com or feel free to contact me at David@StreetSmartSalesAndMarketing.com or 858-442-3131