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Introducing My Private Collection of Highly Acclaimed Marketing Articles, Which Contain Little Known, Highly Effective Marketing Tactics...That You Can Access for FREE

   

 

Adding Social Media to Your Marketing Mix

Since social media has begun to play a powerful role in business, have you ever thought about incorporating it into your marketing mix? Watch as SmallBusinessNewz Reporter Abby Johnson tells how you can make that addition.

 

Last Lecture Video and Top 7 Quotes

Randy Pausch, a computer-science professor who became internationally famous for his awesome and truly inspiring "Last Lecture," passed away in Chesapeake, Virginia, Friday July 25, 2008 after losing a battle with pancreatic cancer. He was 47.  Watch the video and read the quotes.  It's very inspirational.

 

3 Deadly Marketing Mistakes That Companies Make When Trying to Increase Their Sales During a Recession

That The competitive landscape has changed.  With the economy in a downturn, you really need to rethink the way you prospect for leads.  It's time to stop using OLD strategies to find NEW customers.  This video explains how.

 

5 Proven Strategies of Generating Qualified Leads

Lead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets.

 

Ten Strategies for Successful Customer Testimonials
Testimonials are powerful. They create believability, credibility, and a sense of security for your customer. They help to break down the natural barriers and distrust that most buyers feel towards you or your business. Watch any infomercial and you will see that they are loaded with customer testimonials.

 

The Most Successful Referral Marketer of All Time Used The Ultimate Business Building System
Do you know who the world's most successful referral marketer is? Joe was a simple car salesperson who generated extraordinary results. In fact, he is listed as the
most successful salesperson in the world by the Guinness Book of World Records.
How did he do it?


Postcard Marketing - Powerful - Easy and Very Effective - 6 Reasons Why Postcards Work
Smart business owners and marketing professionals all agree sending postcards works. Why? Because they have the perfect combination of the “right stuff” that results in marketing that gets you the biggest bang for your buck at the lowest cost. The following are six specific reasons why you should be considering postcard marketing

 

The Power of E-Zines - The Online Solution to Building Strong Bonds With Your Clients
Electronic newsletters are very similar to offline newsletters in that they can inform, motivate, and educate - - but at a sliver of the cost you'd normally pay to send out an offline newsletter.

Educate Your Prospects and They'll Turn into Lifelong Customers
Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.

How to Build Your Business By Giving it Away For Free - Huh?
The reason free giveaways work so well because your prospects will recognize its value and continue purchasing what you offer. Or even better, your prospect will get “hooked” on your product or service and won’t be able to live without it. Additionally, the fact that your product or service was given to your prospects as a free gift will compel them to return the favor by continuing to purchase from you.

Expand Your Sales By Narrowing Your Focus - The Power of Niche Marketing
Niche marketing allocates a smaller portion of your marketing budget on building a list of likely prospects and then investing the rest on converting those prospects into customers.

Solutions to Generating Revenue During the Off Season
An ongoing challenge for many businesses is the drop off in business during their specific "off season". This is a particularly difficult issue for companies that employ valuable skilled employees that are at risk of moving to other jobs to enjoy a more consistent and predictable income.

How To Mine Your Data Base for Hidden Profits
One of the most effective and cost-efficient ways to add profits to the bottom line is the use of database marketing, which uses information collected at the point-of-sale.

The Secret to Creating The Business You Always Knew You Wanted.
A must read for any business owner who is serious about taking their company to the next level.