LocaL Business Marketing

 

 

Social Media Marketing Private Consulting, Training and Management Services

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Social media marketing is part art and part science and needs to focus on encouraging conversation with current and prospective customers. Listening and contributing to the community is key and should follow acceptable "social etiquette" established for each site.

Social media marketing and traditional forms of marketing require different skill sets and strategies. Don’t assume that just because your agency can write great copy, and are whiz-kids when it comes to search engine optimization or creating websites that they can handle your social media marketing efforts.

To accommodate the needs of all my clients, I have outlined several different levels of training and ongoing services. These services include:

One-on-one social media training and consulting.  This can be accomplished either in-person or through an online Go-To-Meeting

Developing a social media strategy that's just right for your or your business

Getting you set up on a few of the major social media sites and letting you handle the rest

"Set it and forget it" approach, where we become your social media marketing department.

Consultations and communication can be done via phone, remote webinars, e-mail and on-site. In simple terms we can accommodate almost any social media marketing need you have.

If we manage your social media marketing efforts, the time commitments from the client side is mostly to be sure that we are aware of things going in your company so that we can use it to help promote your products and services, build brand awareness, education prospects and show value to the friends, fans, followers and connections on all your social media sites. This is a very important part of the process.

Please note that we do not suggest we "become you" in the personal sense and highly recommend that our clients participate and contribute these types of posts on their own.

Our Approach

After careful analysis of your company's goals, objectives and target market, I work with you to develop a unique social media marketing plan. Whether you are looking to increase brand awareness, drive traffic to your website or offline business or find new channels of distribution, I can help.

The idea is to build upon the strengths and marketing efforts you already have in place and make them stronger using the unique power of social media. I use a unique social media development process to determine which social media sites to concentrate, what you can expect and ways to determine if your efforts are actually working.

Select the Plan That's Right For You

 Private Training and Consultations

For clients looking to get up to speed very quickly and have their questions answered in "real time", I offer private one-on-one consultations. These can range from daily to weekly meetings and is based on your specific needs and timing.

For more information and pricing on the Private Consultations and Training, please fill in your name, phone number and e-mail address below or call 858-442-3131 to speak directly to David Carleton. 

 

 Set Up Only - One Time Set-Up Fee

Summary: For clients looking to have everything set up and ready for them to handle ongoing social media management themselves for four top primary social media websites

Social Sites Included: LinkedIn, Twitter, YouTube and Facebook Fan/Business Page

Customized personal profile setup:

  • Each personal profile is to be optimized with specific keywords designed to give each client the greatest exposure and likelihood to be found

  • Research, find and join 2 targeted LinkedIn and Facebook groups where client is likely to find prospects interested in their products and services

  • 30 MINUTE do-it-yourself training on how to use LinkedIn, Facebook, Twitter and YouTube to stay connected with friends, fans and followers.

For more information and pricing, please fill in your name, phone number and e-mail address below.  David Carleton will personally contact you within 48 hours. 

 

  Set Up and Manage Posts - One Time Set Up Fee and a Fixed Monthly Management Fee

Summary: For clients looking to have everything set up and managed for them for them

Social Sites Included: Customized and optimized profiles set up on LinkedIn, Twitter, YouTube and Facebook Fan/Business page

Enhanced Services

LinkedIn

  • Submit weekly strategic posts as provided and/or directed by client

  • Research, find and join 5 targeted groups where client is likely to find prospects interested in their products and services

  • Add RSS feed from client blog

One Facebook Fan/Business Page

  • Post daily interesting, relevant or informative posts as provided and/or directed by client (M-F) - these include relevant industry or product articles, videos, photos, etc. as well as information taken directly from your company website

  • Research, find and join 5 targeted groups where client is likely to find prospects interested in their products and services

  • Upload and tag 5 pictures and/or videos as provided and directed by client

  • Add RSS feed from client blog

Twitter

  • Post daily interesting, relevant or informative Tweets (M-F) - these include relevant industry or product articles, videos, photos, etc. as well as information taken directly from your company website

  • Create customized background so company information is seen on profile page

  • 1000 geo-local followers within 60 days or less

YouTube

  • Upload up to 2 videos per month as provided by client including relevant keywords (M-F)

  • Send out video notifications to friends, fans and followers on all LinkedIn, Facebook and Twitter

  • Create customized background so company information is seen on profile page

 

"Expert Status" Program - One Time Set Up Fee and  a Monthly Management Fee to Fit Specific Client Needs

Summary: For clients looking to establish themselves or their company as a recognized expert in their chosen field.  Advanced social media strategies will be deployed that fits clients brand, style and comfort level.

This is a very “hands on” service where we show you how to create content and then help you deliver that content online using articles, webinars, tele-seminars and podcasts. We will act as the interviewer and co-host and then use social media as outlined above to invite prospects. After 3 months, clients are well trained enough to continue the process on their own or continue with our services.
 

Experts Package includes everything above PLUS extensive personal involvement and training in driving traffic to your business/website using:

  • Article marketing

  • Blogging

  • BlogTalkRadio

  • Google and Yahoo answers

  • Document sharing websites - Slideshare, Scribd

  • Webinars

  • Tele-seminars/podcasts

  • A list of local websites that we create to promote local workshops

For more information and pricing on any the packages shown, please fill in your name, phone number and e-mail address.  David Carleton will personally contact you within 48 hours.  

Name
Email
Phone

 

Continuing Education

A Step-by-Step Video "Crash Course" on How to Become a Social Media Master Regardless of Your Background, Education or Experience Level 

14 Experts, Authors and Speakers Reveal Their Secrets on How to Harness the Power of Social Networking to Drive More Traffic, Generate More Leads, Get More Referrals and Increase Your Sales!

Click Here to Learn More

 

The Ultimate Guide to Mastering LinkedIn

 

Are you looking for new, more effective ways to drive more traffic to your website and generate more qualified leads?

 

The Ultimate How to Guide to Mastering LinkedIn" and it is a goldmine of tips, techniques and tactics for using this free business networking site to drive more traffic, get more leads and build your brand.

 

If you are serious I mean really serious about growing your business, the you MUST be on LinkedIn and you MUST check out this 107 page downloadable e-book and 12 "how to' videos

 

Click Here for More Information

Dave is Available to Speak at Your Next Event.  Here is a Sample of Topics

“7 Secrets To To Driving Traffic To Your Business Using Social Media Marketing"

Digg, Twitter and Squidoo– if these words are not in your current marketing vocabulary, then you are missing out on one the most important Internet phenomena since e-mail.  I kid you not.  If you are not taking advantage of what some experts are calling the Social Media Revolution, then you are missing out on the #1 opportunity to significantly grow your business, bar none!  This presentation will focus on 7 secrets that successful companies are using today to drive traffic, improve brand awareness and increase sales using social media.

“6 Myths of Social Media Marketing"

Think MySpace is just for kids?  Think all those e-mail you get from friends to sign up for LinkedIn, Facebook and others are for computer geeks and those with nothing else to do?  Think again!  Major US Companies including many from the Fortune 500 are learning that they can reach a broader audience and drive sales using social media marketing.  This presentation will shatter the 6 myths of social media marketing that are costing your company lost sales.

How to Use Social Media Marketing to Drive More Traffic, Get More Referrals and Increase Sales

Ever get an e-mail from a friend or colleague asking you to join LinkedIn but didn't know what it was or why they were asking you to join? Did you know that Facebook, and MySpace are more than just websites that high school and college kids spend their time on? Have you ever heard
of Twitter and Squidoo?

Businesses are finding that the marketing tools and techniques for attracting new customers considered valuable just a few years ago, are no longer bringing in the sales they once were.

The worldwide recession seems have essentially changed the rules of marketing. In order to compete in this type of market, more companies are seeking out non-traditional "guerrilla" marketing techniques.

Social Media expert David Carleton will give you a crash course on why you need to integrate popular social networking websites into your current marketing plans.
 

"Making Dollars and Sense From Social Media Marketing"

In this presentation, attendees will learn:

  • the 4 key concepts of social media marketing

  • the 9 benefits of social media versus traditional marketing

  • the different types of social media marketing and what they are used for

  • 8 easy ways to get started using social media
     

 

 

For More Information About Fees, Availability and How David Can Address Your Specific Needs, Please Call: 858-442-3131

Click Here to Learn More About How David Can Speak at Your Next Live Event

 
 

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