LocaL Business Marketing

 

90 Days to Success Lead Generation and

Social Media Marketing Plan Creation

I will create and present to your team a complete lead generation plan. If you follow the guidelines set up in the program, we guarantee that within 90 days you will increase leads generated by the company by 20% as measured by the total number of prospects that opt-in on the website, additional e-mails received from current clients/customers and referrals generated. Benchmarks will be established upfront.  The typical plan ranges between 80 - 120 pages long.

Specific objectives include:

  • Increased sales by selling more/new products to existing customers

  • Increased sales by acquiring new customers/clients

  • Higher brand awareness and exposure in your geographic/niche markets

  • Higher quantity and better quality of leads generated via the company website, and your other marketing and advertising efforts

  • The ability to shorten the sales cycle - obtain more sales quicker

  • Utilize current marketing budget and resources while obtaining improved ROI

  • Improved follow-up and referral marketing strategies for the sales and marketing team to attract more leads and close more sales

The final plan will focus on ways to increase leads and close more sales and will include

  • New lead generation methods plus specific ways to improve current methods

  • How to better utilize the Internet to generate leads

  • Referral marketing tactics - specific strategies to increase your referrals

  • Advertising ideas/suggestions that fit your unique selling proposition

Social media marketing strategies to include:

  • How to generate qualified leads using Facebook, LinkedIn and Twitter

  • How to generate traffic to the company website using YouTube videos

  • An online reputation and brand management monitoring system

  • Suggestions for different forms of linkbait to attract friends, fans and followers

  • An internet/social media event announcement program

 

 

 

Interested in the Lead Generation Plan? Have more questions?

Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com

or call David Carleton at 858-442-3131

 

==========================================

 

Website Makeover Analysis and Search Engine Optimization (SEO) Audit

 

 

______________________________________

How can you tell if you need this website makeover analysis?  Answer These 7 Questions to Find Out:

bullet Was your website built by a friend, relative or family member years ago and currently in need of some updating?
bullet

Has the traffic to your website continued to decline over the last few months or years?

bullet Do you need to quickly attract more QUALIFIED prospects to your website?
bullet Are you looking for new and inexpensive ways to convert more visitors into paying customers?
bullet

Would you like to have more of your website visitors sign up to get your online or offline company newsletter?

bullet

Are you looking for more ways to get your website to show up on the first page of Google for your Keywords?

bullet

Would you like to know some of the specific strategies your competition is using to to drive traffic to their website?

 

 

 

 

 

 

 

 

 

If you answered yes to any of these questions then this makeover analysis can definitely help you and your business

I go through and do a thorough analysis of our current website. I look analyze both the front end (what your website visitors see) and the "backend" (or the html coding - what the search engines see) and then provide specific strategies that you can either do yourself or give to your webmaster to do.

The typical plan ranges between 40 - 60 pages long and takes about a week to complete.  This analysis is for websites with 10 pages or less.  Sites with more than 10 pages are extra.

Once I have completed the plan, I will e-mail you a PDF copy and schedule a one-hour online meeting to review the entire website makeover.  We do this using "Go To Meeting".  This let's you sign on and view whatever is on my computer screen.  I will walk you through the analysis page by page and answer any questions you may have.

Here are Just a Few things That You Get With Your
Website Makeover and SEO Analysis:

  • An overall website critique with specific suggestions for improvement in the areas of visual appeal, layout, text readability, download time, etc.

  • Navigation review and ease of use

  • Onsite optimization analysis including meta tags, titles, keywords, images and descriptions

  • Traffic analysis - where your traffic is coming from and how they found you

  • Inbound link review

  • How you compare to your top 3 competitors in terms of traffic, links and keywords

  • Strategies to obtain more inbound links using social media websites, blogs and video

  • Incorporate audio and video on your site

  • What important pages you might be missing

  • Call to action strategies

  • Unique and FREE ways to improve your visitor experience, get them to stay longer and get them to return more often

The Specific Strategies and Recommendations That I Will Give You Can be Used to Grow Your Business by Helping You:

  • Capture more leads

  • Improve and provide easier navigation for visitors

  • Achieve better on-page/site search engine optimization (SEO)

  • Improve search engine marketing

  • Enhance your company image

  • Appeal more to your target market

  • Enhance and automate follow-up marketing

  • Increase your referrals

  • Better integrate social media marketing

  • Make your site become more viral

  • Incorporate your company’s unique selling proposition (USP)

  • Make your site get searched by search engine “spiders” more often

 

The Website Makeover Analysis You Did For Us Was Definitely Worth Getting!

I run a traditional "bricks and mortar" store selling high-end products. With the slumping economy, we were looking for new ways to drive more traffic to our website and ultimately to our store.

Dave did a website makeover analysis and we were very impressed with what we learned. Not only did Dave give us some great tools to use, he also showed us what our competition was doing right and wrong and how we could use that to our advantage.

He even showed us how to tie in our website to some aspects of our offline prospect follow up program to help close more sales. The website makeover analysis was definitely worth getting!

Tae B. - San Diego, CA

Website Makeover Analysis - Only $997

Click Here to Order Your Website Makeover Analysis

Interested in the Website Makeover Analysis? Have more questions?

Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com

or call David Carleton at 858-442-3131

 

Video Marketing Services

This local business marketing tool has been helping small business owners for years.  It's the secret your competitors don't want you to know about.  Why? Because they know the power of video marketing.

Did you know that YouTube is considered to be the 2nd largest search just behind Google?  That means that if you are not taking advantage of video marketing, then you are missing out one the most effective lead generation tools imaginable. 

 

We specialize in creating highly optimized videos designed to drive traffic to your business, improve your search engine rankings and increase your sales.  Then we distribute it to over 50 of the most popular video, podcasting, social book marking and other Web 2.0 sites. 

 

We've gotten some clients on the first page of Google in under an hour!  If you do nothing else new this year, you have GOT TO do video marketing.

 

Here's what we do:

  • Video strategy development

  • Script writing assistance

  • Create a 30-90 second slide show video specifically for your target market - you own it forever!

  • Extensive keyword research - to be sure your video and your business is found

  • Search engine marketing and video optimization

  • Competitive research - what are your top competitors doing on the Internet?

  • Video distribution to the most popular video sharing websites.

  • Video distribution to the popular Web 2.0 sites.

  • Audio extraction and distribution popular podcasting websites

  • Video script distribution to popular blog sites

  • Optional lead generating and capture "landing page" created to enhance your video marketing campaigns

 

Interested in these video marketing services but have more questions?   Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com

or call David Carleton at 858-442-3131

 

 
 

Local Business Marketing | Internet Marketing for Small Business | Lead Generation | Social Media Marketing | Video Marketing

Home Consulting | Local Business Marketing | Website Makeover | Video Marketing

Social Media ServicesProducts | WorkshopsSpeakingArticles | Blog | ContactTell Friends

Bookmark and Share