Resources

Live Workshop

Dave is Available to Speak at Your Next Event.  Here is a Sample of Topics

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“Education-Based Marketing: How to Make Business Come to You”

 Today, companies are are facing a different type of prospect as a result of the information revolution.  Prospects have become immune to “selling” messages and are turned off to hard sell tactics.  What prospects are thirsting for is not another sales message, but good information that will educate them about their product choices.  Implementing an Education-Based Marketing program will capture your prospects earlier in the decision-making process and establish a relationship of trust, resulting in dramatically higher sales and closing ratios.  This presentation will introduce the process of Education-Based Marketing.

 "Increase Your Advertising Response Rate Using Cutting-Edge Advertorials"

Studies have shown that consumers read editorial articles seven times more than traditional advertising. Successful direct response marketers have known this fact for years and as a result, have developed advertisements that both advertise and provide news simultaneously. These types of advertisements are referred to as "advertorials," and are extremely powerful in capturing reader's attention while subtly selling the benefits of your business. This presentation will inform small business owners about how to increase their advertising response rates by up to 700% using advertorials in their marketing mix.

 "Niche-Marketing: Expanding Your List of Potential Customers By Narrowing Your Marketing Focus"

With the current recession and a slowing economy, the same number of competing companies are chasing fewer and fewer potential customers. The ability to proactively seek out new prospects has become vitally important. Tightly focusing marketing efforts on high-probability prospects in niche markets will allow companies to significantly expand their prospect base. Additional benefits of niche marketing include higher closing ratios as a result of directly addressing the needs and wants of your prospects. This presentation will explain how to implement an effective niche-marketing program.

“Improve Your Prospect Closing Ratio Using Follow-Up Marketing”

Studies have shown that prospects check out an average of three similar companies before they decide on a purchase.  Developing and implementing a structured and effective Follow-Up Marketing program is critical to increasing closing ratios.  Using new tools and technologies, business owners can put their Follow-Up Marketing program on autopilot.  This presentation addresses the Follow-Up Marketing process and introduces new tools such as email autoresponders and telephone hotlines to automate the follow-up process.